um, when did they start putting stinky fragrances in their soaps? i mean, ivory is what you buy when you want soap. soap. you don't want to exfoliate, you don't want to moisturize, you don't want to deodorize, you don't want to invigorate or soothe, you want to wash your naughty bits without getting a rash because of fucking PERFUME! and you don't want to pay an arm and a leg for it because it's SOAP.
and what are the alternatives? "natural" or health food store brands where you pay $3 a pop?